飞哥最近除了工作之外最忙的两件事是：整理Email outreach模板和寻找国外优质的PR服务商。目前进展都不错，邮件Outreach推广模板目前已经整理好，真的非常不错，赶紧收藏起来哦！
什么是Email Outreach?
字面上意思就是“邮件外展”，简单讲是通过邮件让其他博主审核您的产品，网站，服务等，增加你的网站、商业目标完成。
根据Quora上的解释是：
Email outreach means emailing people who can help you reach goals such as, but not limited to:
- Growing traffic to your website 增加网站流量
- Link building 外链建设
- Guest posting 客座博客
- Getting product reviews 获得产品review
- Promoting your content or business 推广你的内容和商业
- Getting more sales, subscriptions, or conversions 获得更多的销售、订阅、转化
- Etc. 等等
在上一篇文章“最有效的10种外贸B2B网站海外营销推广方式”里有两种方式都要涉及到外贸邮件Outreach，可见邮件Outreach的重要性！
我基本上每天都要写Outreach email，主要是发给行业博主，Youtube KOL，行业牛人等。大部分还是有回复的，最终的合作能否达成还得看内容质量、Money、关系是否铁…(和国内一样）
为了让更多的小伙伴高效做事，外贸狗飞哥特意整理了15种外贸邮件Outreach英文推广模板，觉得不错的就给个赞呗！
一. 客座博客邮件Outreach推广模板 （Guest Post）
Guest post虽然没有SEO反向链接那么强大，但是你做得好，它会为你的网站带来大量的潜在用户！
在高权威的网站博客发帖并不像以前那样容易了，这些博主也知道他们网站的链接具有非常大的价值，所以他们对客座博客的审核越来越严苛。
你可以尝试用这样的Guest Post模板，成功率会大很多！
Subject: “Really appreciate this post” or “Care for free content?”
Hey, [their name]!
I’m a huge fan of [their blog]. I just wanted to reach out because I’ve really been enjoying your writing. In fact, I accomplished [something cool] from reading your blog post: [link to their blog post].
I know you’re busy, so I won’t waste your time. I’m reaching out because I had some ideas I think the [their blog name] audience would positively love, and I was wondering if you’d be open to a guest blog post.
Here are the titles:
[Title 1]
[Title 2]
[Title 3]
To give you an idea of my writing style, here are two of my best posts:
[Your post with the most shares][Your best-written post]
Thanks for your time and consideration! I can’t wait to hear back from you.
Cheers,
[Your name]
二. 利用别人网站死链做外链
这是国外网站站长非常常用的一种做高质量外链的策略，国外叫做broken link building。
先用broken link check类的工具扫一下找到他网站的broken link, 然后告诉他，它的网站有死链，我有更好的链接替换。这样尝试获得高质量外链。
在具体操作中，其实挺麻烦的，如果你一封邮件过去，很多站长直接去掉那个死链，然后不回复你。。。
所以你需要制作两个邮件，不要一次告诉他哪里有死链，你的替换链接是什么。可以尝试这样的死链获得外链的Outreach Email模板：
第一封，询问对方是否有意愿看你的broken link list，吸引他回复。
Hey, [their name],
I was digging around for information on [topic] today and came across your post: [link to their post]
This is great! Lots of good advice. I even [implemented something, learned something]
However, I did find some broken links there. Let me know if you’d like me to send you the list I made.”
第二封，发送broke links + replacement urls.
No problem!
Here are the broken links I found:
[Broken Link URL] + [Replacement URL]
BTW, I just wrote a post about [topic]: [post URL]
I thought it would be a great addition to the page.
Either way, hope this helps and keep up the great work!
Cheers,
[Your Name]
三. 资源列表页外链的Email Outreach
很多高权重网站都可能列举了某项资源列表。例如电子元器件行业通过Ahrefs工具看到很多综合技术站点都列举了很多元器件购买地址。
例如：Colostate.edu 权重80多，而且还是edu资源。我就通过下面这个outreach模板搞到了一个外链。
类似于这样的资源列表页很多，这样的链接质量也是非常高的。如何挖掘这样的资源列表页，可以看我之前的文章。
Email Outreach 模板：
Hey, [their name]!
I was digging around for information on [topic] today and came across your resource page: [link to resource page]
This is a fantastic list of resources. I didn’t even know about some of them.
If you’re interested, I actually just wrote a guide on [topic]: [your URL]
It might make a great addition to your page.
Either way, keep up the great work! Thanks for your time.
Cheers,
[Your Name]
四. 利用“Guestographic”获取外链的Email Outreach
SEO大神Brian Dean创作了Guestographic这个词，他在“How to get backlinks”一文中提到了这个词，意思就是infographics +guest posting，Guest Post信息图的方式创造外链。
一旦你做了一个高质量的信息图（使用信息图工具），你就可以找几个相关的细分网站，给他们发Outreach邮件，看看他们能否guest post你精心制作的信息图。
邮件模板：
Hey, [their name],
I was on the hunt for information on [topic] this morning when I came across [their URL].
I really like that you [talked about something important, emphasized something, explained something].
I actually just put together an infographic on [topic].
As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.
Let me know if you want to check it out.
Cheers,
[your name]
五. 在你的网站上线前宣传网站
找到行业的KOL（用KOL查找工具），博客大V，你就可以通过Email Outreach来建立联系看他是否能帮助我们提前做好网站宣传。
Email 模板：（Brain Dean经常这样做！）
Hey, [their name],
I just wanted to say, I’m a huge fan of your work. I especially loved [link to one of their recent posts].
Great stuff! [Insert key takeaway or funny comment]
I’m actually publishing a post on [topic] next week. Being a master at [topic], I thought you might enjoy it.
Would you mind if I sent you the link when it goes live to get your feedback?
Thanks for your time,
[your name]
如果你有博客页面，你写一个文章前，你给这些大佬发送这样的email,如果有人有兴趣，说明这个帖子主题可以，如果你发了很多，都没人给你回复，可能表面你这个帖子主题有问题，别人不感兴趣。
一旦你发布了Post后，你可以联系那些回复“Yes”的人。
Hi [their name],
I just wanted to let you know that the post I talked about last week is live.
[URL]
I’d really love to get your feedback. Would you mind leaving a comment on the post?
Thanks!
六. 文章上线后宣传。
我的邮件里每天都有几十封邮件，除了工作/客户/合作等邮件。最多的邮件就是email outreach 关于我是否对他们的产品感兴趣。如果我真的是他们的潜在客户，我觉得我会看。但有些人真的是乱发，看标题我就直接扔垃圾箱了。我觉得文章类的Outreach好做一些，产品类的功利性太大，和你不熟的人，很难有成交的那一步。
文章上线后怎么做email?
Hey, [their name],
I noticed you’re really interested in [topic]. I’d even wager to say you’re something of an [industry] expert.
I was wondering if you’d mind taking a look at a post I just published about [topic]:
[URL]
Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.
Either way, keep up the great work!
Cheers,
七. 感谢那些公开喜欢或不喜欢你产品的KOL
这是SEMrush营销总监分享的成功案例，也很有代表性。当KOL/博主公开喜欢或不喜欢你的产品的适合，这表明他真正的使用过你的产品，他这是在给你的产品做反馈建议，你感谢他表明改进态度，邀请他使用。。。
你的email 可以是这样的：
八. 获取真实的调查数据
这一个相对来说比较难，用Email做调查数据（调查帖子写作内容/困扰问题等），花费别人太多时间的事，别人是不愿意做的。所以做这个调查，你一定要定位准确，找你的潜在用户。
你可以试一下这个模板
Hey, [their name],
I’m reaching out because I noticed [something related, like their interest in your topic].
It seems like you really know your stuff.
In fact, I’d really love to get your input on [topic]. I put together a survey in order to [reason].
Could you please spare a couple of minutes to take the survey so I can get your insight?
[URL]
Either way, thanks for your time.
Cheers,
[your name]
九. 获取评论/反馈
做B2C的网站很看重评论和反馈的，如果让客户购买后留下评论和反馈呢？
Hey, [their name],
Thanks again for ordering [product] from [your site]!
You helped us [accomplish a goal, like hitting an income level or selling X product].
Would you mind helping us accomplish one more goal?
We’re trying to [get X product reviews, get into the hands of X people, etc.]. To do that, we need you to leave a product review on your recent purchase.
It only takes 30 seconds. You can leave a review here:
[URL]
Thank you – your review means a lot to us.
(Optional) As an added bonus we’ll give you [discount/freebie] for reviewing.
Cheers,
[your name]
十. 温暖你的销售线索
国外营销圈里有个词：Cold Email, 冰冷的邮件？继而有了Cold email marketing…这是什么鬼？
Cold email是你发邮件给还没有任何关系的潜在用户，相当于第一次和潜在用户用email交流就是Cold email。Cold email是很难成交的，因为中间缺少了了解和信任，你需要做的就是利他思维。你可以尝试这样的操作温暖你的销售线索。
首先关注这个人的Linkedin，Facebook, twitter等社交媒体，你看一下他最近的动态，有什么大事（融资/生孩子/好玩的/有意义的等）发生，由这件大事给他一些关怀的慰问。
Hey, [their name],
Congratulations on your recent [round of funding/promotion/accomplishment/etc].
What you’re doing is going to impact [their industry] in a major way.
I look forward to seeing how you improve it and what you do next.
Cheers,
[your name]
即使他没有回复，下一封邮件他肯定记得你。
十一. Cold Email曲线救国方式
上面也讲了Cold Email很难做，但是我看到了Hubspot处理的一个方式非常不错。
Hey, [their name]!
Your website’s design is amazing! The visuals really enhance your message and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.
When I was looking at your site, though, I noticed a mistake made re: search engine optimization. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.
Regards,
[Your name]
先夸一番潜在客户的网站的设计，然后告诉他网站的SEO有些问题，你可以帮助他做的完美。曲线救国！
十二. 帮助潜在消费者卖掉他们的产品
假如你的潜在消费者的产品和服务配上你的产品之后，他的产品可能会销售得更好，这个时候你可以用这样得方式联系他们。
Hey, [their name],
I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!
I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].
I actually sell [product or service] that can help you with that.
(Optional) Can you point me in the direction of [sales department/person who handles purchasing]? I promise to be brief and helpful.
Either way, keep up the great work! And let me know if there’s anything I can do to [help you with goal].
Cheers,
[your name]
例如我的一个智能家居得潜在客户，他得某个芯片是市场上性价比不高的，你觉得你的芯片能够代替了他的这个芯片，他的产品性价比会提升很多，对他的销售会非常有利。这种情况就适合这种outreach emailing.
十三. 必须通过电话沟通的情况
还是11里面的那种情况，但是如果一定需要电话沟通才能沟通清楚，怎么写outreach email？
Hey, [their name],
I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!
I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].
My company actually works with people like you to help them achieve [goal].
Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.
Let me know if you’re available at:
[Date & Time]
[Date & Time]
[Date & Time]
Either way, keep up the great work.
Cheers,
十四. 电话打完之后的邮件跟进
电话打完之后，你了解了客户的基本情况，面临的挑战，需要解决的问题，就需要马上跟进了
Hi [their name],
It was great chatting with you earlier today and learning more about how you [role] at [company].
I understand the issues you’re facing with [challenges discussed in conversation] and how they make it harder to [do X discussed in call].
As discussed, I’ve attached more information about our resources and how we can help you [achieve a goal] and solve [business problem].
Let me know if you have any additional questions and I’d be more than happy to chat again or follow up with an email. If not, I look forward to talking again on [date and time].
Cheers,
[your name]
有人说PR Email Outreach还没写，哈哈见我下一篇文章专门讲PR EMAIL outreach!
总结
这些模板都非常有用，希望做email outreach的都用起来，但是希望能活学活用，根据自己的特殊情况擅用。
忠告：
- 你的邮件不要看起来像统一发布的毫无情感的内容，必须制作有温度有感情看起来像个朋友的推荐。
- 如果他们没有回复你的第一封电子邮件，不要放弃，始终跟进。大多数的action都发生在后续行动中。
- 利他行为，不要只考虑到自己，考虑一下别人的体验/时间！
