最高效的14种外贸邮件Outreach推广模板

飞哥最近除了工作之外最忙的两件事是:寻找Email outreach模板寻找国外优质的PR服务商。目前进展都不错,邮件Outreach推广模板目前已经整理好,真的非常不错,赶紧收藏起来哦!

什么是Email Outreach?

字面上意思就是“邮件外展”,简单讲是通过邮件让其他博主审核您的产品,网站,服务等,增加你的网站、商业目标完成。

根据Quora上的解释是:

Email outreach means emailing people who can help you reach goals such as, but not limited to:

  • Growing traffic to your website 增加网站流量
  • Link building 外链建设
  • Guest posting 客座博客
  • Getting product reviews 获得产品review
  • Promoting your content or business 推广你的内容和商业
  • Getting more sales, subscriptions, or conversions 获得更多的销售、订阅、转化
  • Etc. 等等

好像就是这样!

在上一篇文章“最有效的10种外贸B2B网站海外营销推广方式”里有两种方式都要涉及到外贸邮件Outreach,可见邮件Outreach的重要性!

我基本上每天都要写Outreach email,主要是发给行业博主,Youtube KOL,行业牛人等。大部分还是有回复的,最终的合作能否达成还得看内容质量、Money、关系是否铁…(和国内一样)

为了让更多的小伙伴高效做事,外贸狗飞哥特意整理了15种外贸邮件Outreach英文推广模板,觉得不错的就给个赞呗!

一. 客座博客邮件Outreach推广模板 (Guest Post)

Guest post虽然没有SEO反向链接那么强大,但是你做得好,它会为你的网站带来大量的潜在用户!

在高权威的网站博客发帖并不像以前那样容易了,这些博主也知道他们网站的链接具有非常大的价值,所以他们对客座博客的审核越来越严苛。

你可以尝试用这样的Guest Post模板,成功率会大很多!

Subject: “Really appreciate this post” or “Care for free content?”

Hey, [their name]!
I’m a huge fan of [their blog]. I just wanted to reach out because I’ve really been enjoying your writing. In fact, I accomplished [something cool] from reading your blog post: [link to their blog post].

I know you’re busy, so I won’t waste your time. I’m reaching out because I had some ideas I think the [their blog name] audience would positively love, and I was wondering if you’d be open to a guest blog post.

Here are the titles:
[Title 1]
[Title 2]
[Title 3]

To give you an idea of my writing style, here are two of my best posts:
[Your post with the most shares][Your best-written post]

Thanks for your time and consideration! I can’t wait to hear back from you.

Cheers,
[Your name]

二. 利用别人网站死链做外链

这是国外网站站长非常常用的一种做高质量外链的策略,国外叫做broken link building。

先用broken link check类的工具扫一下找到他网站的broken link, 然后告诉他,它的网站有死链,我有更好的链接替换。这样尝试获得高质量外链。

在具体操作中,其实挺麻烦的,如果你一封邮件过去,很多站长直接去掉那个死链,然后不回复你。。。

所以你需要制作两个邮件,不要一次告诉他哪里有死链,你的替换链接是什么。可以尝试这样的死链获得外链的Outreach Email模板:

第一封,询问对方是否有意愿看你的broken link list,吸引他回复。

Hey, [their name],
 
I was digging around for information on [topic] today and came across your post: [link to their post]
 
This is great! Lots of good advice. I even [implemented something, learned something]
 
However, I did find some broken links there. Let me know if you’d like me to send you the list I made.”

第二封,发送broke links + replacement urls.

No problem!
 
Here are the broken links I found:
[Broken Link URL] + [Replacement URL]
BTW, I just wrote a post about [topic]: [post URL]
 
I thought it would be a great addition to the page.
 
Either way, hope this helps and keep up the great work!
 
Cheers,
[Your Name]

三. 资源列表页外链的Email Outreach

很多高权重网站都可能列举了某项资源列表。例如电子元器件行业通过Ahrefs工具看到很多综合技术站点都列举了很多元器件购买地址。

例如:Colostate.edu 权重80多,而且还是edu资源。我就通过下面这个outreach模板搞到了一个外链。

类似于这样的资源列表页很多,这样的链接质量也是非常高的。如何挖掘这样的资源列表页,可以看我之前的文章。

Email Outreach 模板:

Hey, [their name]!
 
I was digging around for information on [topic] today and came across your resource page: [link to resource page]
 
This is a fantastic list of resources. I didn’t even know about some of them.
 
If you’re interested, I actually just wrote a guide on [topic]: [your URL]
 
It might make a great addition to your page.
 
Either way, keep up the great work! Thanks for your time.
 
Cheers,
[Your Name]

四. 利用“Guestographic”获取外链的Email Outreach

SEO大神Brian Dean创作了Guestographic这个词,他在“How to get backlinks”一文中提到了这个词,意思就是infographics +guest posting,Guest Post信息图的方式创造外链。

一旦你做了一个高质量的信息图(使用信息图工具),你就可以找几个相关的细分网站,给他们发Outreach邮件,看看他们能否guest post你精心制作的信息图。

邮件模板:

Hey, [their name],
 
I was on the hunt for information on [topic] this morning when I came across [their URL].
 
I really like that you [talked about something important, emphasized something, explained something].
 
I actually just put together an infographic on [topic].
 
As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.
 
Let me know if you want to check it out.
 
Cheers,
[your name]

五. 在你的网站上线前宣传网站

找到行业的KOL(用KOL查找工具),博客大V,你就可以通过Email Outreach来建立联系看他是否能帮助我们提前做好网站宣传。

Email 模板:(Brain Dean经常这样做!)

Hey, [their name],

I just wanted to say, I’m a huge fan of your work. I especially loved [link to one of their recent posts].

Great stuff! [Insert key takeaway or funny comment]

I’m actually publishing a post on [topic] next week. Being a master at [topic], I thought you might enjoy it.

Would you mind if I sent you the link when it goes live to get your feedback?

Thanks for your time,
[your name]

如果你有博客页面,你写一个文章前,你给这些大佬发送这样的email,如果有人有兴趣,说明这个帖子主题可以,如果你发了很多,都没人给你回复,可能表面你这个帖子主题有问题,别人不感兴趣。

一旦你发布了Post后,你可以联系那些回复“Yes”的人。

Hi [their name],
 
I just wanted to let you know that the post I talked about last week is live.
[URL]
 
I’d really love to get your feedback. Would you mind leaving a comment on the post?
 
Thanks!

六. 文章上线后宣传。

我的邮件里每天都有几十封邮件,除了工作/客户/合作等邮件。最多的邮件就是email outreach 关于我是否对他们的产品感兴趣。如果我真的是他们的潜在客户,我觉得我会看。但有些人真的是乱发,看标题我就直接扔垃圾箱了。我觉得文章类的Outreach好做一些,产品类的功利性太大,和你不熟的人,很难有成交的那一步。

文章上线后怎么做email?

Hey, [their name],
 
I noticed you’re really interested in [topic]. I’d even wager to say you’re something of an [industry] expert.
 
I was wondering if you’d mind taking a look at a post I just published about [topic]:
[URL]
 
Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.
 
Either way, keep up the great work!
 
Cheers,

七. 感谢那些公开喜欢或不喜欢你产品的KOL

这是SEMrush营销总监分享的成功案例,也很有代表性。当KOL/博主公开喜欢或不喜欢你的产品的适合,这表明他真正的使用过你的产品,他这是在给你的产品做反馈建议,你感谢他表明改进态度,邀请他使用。。。

你的email 可以是这样的:

八. 获取真实的调查数据

这一个相对来说比较难,用Email做调查数据(调查帖子写作内容/困扰问题等),花费别人太多时间的事,别人是不愿意做的。所以做这个调查,你一定要定位准确,找你的潜在用户。

你可以试一下这个模板

Hey, [their name],
 
I’m reaching out because I noticed [something related, like their interest in your topic].
 
It seems like you really know your stuff.
 
In fact, I’d really love to get your input on [topic]. I put together a survey in order to [reason].
 
Could you please spare a couple of minutes to take the survey so I can get your insight?
[URL]
 
Either way, thanks for your time.
 
Cheers,
[your name]

九. 获取评论/反馈

做B2C的网站很看重评论和反馈的,如果让客户购买后留下评论和反馈呢?

Hey, [their name],
 
Thanks again for ordering [product] from [your site]!
 
You helped us [accomplish a goal, like hitting an income level or selling X product].
 
Would you mind helping us accomplish one more goal?
 
We’re trying to [get X product reviews, get into the hands of X people, etc.]. To do that, we need you to leave a product review on your recent purchase.
 
It only takes 30 seconds. You can leave a review here:
[URL]
 
Thank you – your review means a lot to us.
 
(Optional) As an added bonus we’ll give you [discount/freebie] for reviewing.
 
Cheers,
[your name]

十. 温暖你的销售线索

国外营销圈里有个词:Cold Email, 冰冷的邮件?继而有了Cold email marketing…这是什么鬼?

Cold email是你发邮件给还没有任何关系的潜在用户,相当于第一次和潜在用户用email交流就是Cold email。Cold email是很难成交的,因为中间缺少了了解和信任,你需要做的就是利他思维。你可以尝试这样的操作温暖你的销售线索。

首先关注这个人的Linkedin,Facebook, twitter等社交媒体,你看一下他最近的动态,有什么大事(融资/生孩子/好玩的/有意义的等)发生,由这件大事给他一些关怀的慰问。

Hey, [their name],
 
Congratulations on your recent [round of funding/promotion/accomplishment/etc].
 
What you’re doing is going to impact [their industry] in a major way.
 
I look forward to seeing how you improve it and what you do next.
 
Cheers,
[your name]

即使他没有回复,下一封邮件他肯定记得你。

十一. Cold Email曲线救国方式

上面也讲了Cold Email很难做,但是我看到了Hubspot处理的一个方式非常不错。

Hey, [their name]!
 
Your website’s design is amazing! The visuals really enhance your message and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.
 
When I was looking at your site, though, I noticed a mistake made re: search engine optimization. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.
 
Regards,
[Your name]

先夸一番潜在客户的网站的设计,然后告诉他网站的SEO有些问题,你可以帮助他做的完美。曲线救国!

十二. 帮助潜在消费者卖掉他们的产品

假如你的潜在消费者的产品和服务配上你的产品之后,他的产品可能会销售得更好,这个时候你可以用这样得方式联系他们。

Hey, [their name],
 
I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!
 
I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].
 
I actually sell [product or service] that can help you with that.
 
(Optional) Can you point me in the direction of [sales department/person who handles purchasing]? I promise to be brief and helpful.
 
Either way, keep up the great work! And let me know if there’s anything I can do to [help you with goal].
 
Cheers,
[your name]

例如我的一个智能家居得潜在客户,他得某个芯片是市场上性价比不高的,你觉得你的芯片能够代替了他的这个芯片,他的产品性价比会提升很多,对他的销售会非常有利。这种情况就适合这种outreach emailing.

十三. 必须通过电话沟通的情况

还是11里面的那种情况,但是如果一定需要电话沟通才能沟通清楚,怎么写outreach email?

Hey, [their name],
 
I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!
 
I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].
 
My company actually works with people like you to help them achieve [goal].
 
Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.
 
Let me know if you’re available at:
 
[Date & Time]
[Date & Time]
[Date & Time]
Either way, keep up the great work.
 
Cheers,

十四. 电话打完之后的邮件跟进

电话打完之后,你了解了客户的基本情况,面临的挑战,需要解决的问题,就需要马上跟进了

Hi [their name],
 
It was great chatting with you earlier today and learning more about how you [role] at [company].
 
I understand the issues you’re facing with [challenges discussed in conversation] and how they make it harder to [do X discussed in call].
 
As discussed, I’ve attached more information about our resources and how we can help you [achieve a goal] and solve [business problem].
 
Let me know if you have any additional questions and I’d be more than happy to chat again or follow up with an email. If not, I look forward to talking again on [date and time].
 
Cheers,
[your name]

有人说PR Email Outreach还没写,哈哈见我下一篇文章专门讲PR EMAIL outreach!

总结

这些模板都非常有用,希望做email outreach的都用起来,但是希望能活学活用,根据自己的特殊情况擅用。

忠告:

  1. 你的邮件不要看起来像统一发布的毫无情感的内容,必须制作有温度有感情看起来像个朋友的推荐。
  2. 如果他们没有回复你的第一封电子邮件,不要放弃,始终跟进。大多数的action都发生在后续行动中。
  3. 利他行为,不要只考虑到自己,考虑一下别人的体验/时间!


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